ARENA DATA
In addition to using your personal information ourselves for the reasons stated above (and as otherwise mentioned in this Privacy Policy), we may disclose your personal information to other affiliates and entities in the following instances:
- Vendors
We may share your personal information with third-party vendors who may use your information to provide us with services including, but not limited to, website hosting, data analysis, infrastructure provision, information technology services, customer service, email delivery services, payment processing, auditing, and anti-fraud monitoring. These vendors may have access to personal information that is necessary to perform their functions, but they are only permitted to do so in connection with performing services for us. They are not authorized by us to use your personal information for their own benefit.
- Third-Party Developers
We may share administrative information, including limited personal information, with third-party developers in connection with your accessing Third-Party Games. Such information may include your username, a hashed user ID, your avatar, any virtual items associated with your user account, and your subscription status with Arkadium.
- Corporate Affiliates
We may share personal information with our corporate affiliates and subsidiaries, who process personal information on our behalf, where necessary to provide a product or service that you have requested, or in other circumstances with your consent or as permitted or required by law.
- Business and Advertising Partners
We may share your personal information with third parties who partner with us to promote products and services, provide marketing and advertisements, conduct data analytics, or use the data for other commercial purposes. We do not control how these third parties use and share your personal information once they receive it. You will need to contact such third parties directly for information about their privacy practices or to exercise any rights you may have (including if you would like to opt-out of marketing messages).
- Legal Compliance and to Defend Our Rights
We may disclose personal information and other information as we believe necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to enforce our Terms and Conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you, or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.
- Business Transfers
We may share your personal information and other information with third parties in connection with a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of the assets of the Company, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which the assets transferred may include information about the users of our Properties.
- Non-Personal Information
We may share non-personal information with unaffiliated third parties, such as business and advertising partners, manufacturers, distributors, and retailers, to improve and enhance your experience using the Properties, and for our own market research activities.
Please note that if you specifically consent to additional uses of your personal information, we may use your personal information in a manner consistent with that consent.
With respect to Arena Data, certain Arena Partners provide us with instructions on what to do with such information. For example, an Arena Partner may request that Arkadium compile reporting of aggregated user metrics and data associated with Arena performance, such as average player session duration, number of game plays, number of users, and scores. These choices and instructions may result in the access, use, disclosure, modification, or deletion of Arena Data. Our Arena Partners and their affiliates determine their own policies for the sharing and disclosure of Arena Data. We may transfer Arena Data to third parties on our Arena Partners’ behalf, and under such circumstances, we do so strictly according to our Arena Partners’ instructions.
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